Sites such as YouTube have changed the way producers view music. It is a force that cannot be ignored by talent agencies, book publishers, and TV networks who are hurrying to capitalize on the movement. It is about "bringing the internet to life" -Rojas- DigiTour Media. Teens have begun to focus a large amount of their time on finding artists on sites such as YouTube, Instagram, and Vine instead of looking for professionally produced music. These fans want to see their internet idols in RL and as a result have prompted a series of music festivals that cater to this desire. An explanation of how this works is in the article Performing Without Net: Stars of YouTube Take to the Stage.
I think that this is an excellent way to accommodate for those people who have built up a real followings on these sites. This allows for a larger group of people to do what they love and receive recognition for it. The music business is hard to make it big in, but if some can build a following on their own and get to play for those fans, I think it's great. It is nice that people are paying attention to the shifts in culture that these sharing sites foster.
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